The Counting Systems Will Be Good For Retail Stores

If youve been shopping at retail outlets for even a decade, its a sufficient enough time to reflect back to your initial experiences and compare it with your present day experience of shopping at the same retail store. Things have become much better and a lot faster, all thanks to the various tools retail stores employ after careful research. Among various tools employed by them for the betterment of their retail practices, counting systems are highly popular. They can be both handheld as well as installed on the door so that whenever people enter the store, the count is increased. This gives a 99% accurate total count of people entering the retail store on any particular day.
 These electronic counter find a wide array of applications in retail stores for research purposes. Heres how they find utility:
 To count traffic: It so happened a few years ago that a leading retail stores had printed an advertisement in the newspaper claiming to be peoples favorite on account of the traffic it receives, which was apparently the highest. Their rival retail store chose to challenge their claims and installed an electronic counter, which gave them the results of people coming in for over a week. The rival retail store proved the claims of the former retail store wrong and even made fun of them publicly by printing an ad in the local newspaper!
 To check conversion ratios: Retail stores often come up with marketing and promotional campaigns to clear their stock and make excessive sales. First of all, these tally electronic counter can see whether there are more people coming in on a promotional day as compared to the days when theres no sale. Secondly, it can also help in determining the conversion ratios. Conversion ratio is the ratio of people purchasing products to the number of people coming inside the store. If the ratio is low, it will imply that people came to the store after being informed about the promotional offers, but the offers were not attractive enough to entice purchases. The retail store might change their campaign after studying where they went wrong.
 Recognize peak hours: We often get mad inside retail stores when theres no staff for our assistance. Many a times, we even make a complaint to the store manager regarding the same. By keeping a tab, one can identify hourly traffic and see at what time theres more traffic. By identifying peak hours, they can deploy more personnel inside the store for the assistance of customers.
 Just for your information, tally electronic counter can also help determine the number of people whove entered the store but not made purchases. And if theres any item missing from the shelf, one can know where its gone! Thats why stores have a security tag on all the products.