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2012年3月23日星期五

The Creative Packaging Is Very Important For Your Business

Yet in recent years with the advent of designer brands we are seeing people, particularly fashion conscious ones, keeping the trendy cardboard boxes that their new shoes came in. Or they may keep that bag with a designers logo on it, rather than bin it. Not so long ago there was a time when we would buy our goods from the shop, bring them home, and then just throw away the creative packaging.Yes packaging has come of age, and it is now being used as a status symbol. What was once trash is now almost collectable.

This has meant a whole host of design companies now focusing on what packaging you are shipping your goods in. Simply put a good, novel packaging idea can increase your sales ten fold or more. You can now use a bag or a cardboard box to actually build your brand.Where as once retailers just wanted to use the cheapest of packaging, now they are prepared to invest and spend more on packaging as they realise that good packaging can make or break their brand.

Yet investing in creative packaging does not cost the Earth to do. In particular if you are buying in cardboard boxes by the thousand, then having them printed with your company logo costs next to nothing extra, yet with a good looking logo on your box your sales will jump up.Where as once packaging was the last thing retailers looked at, it is now one of the first things they think of, particularly when launching a new brand.

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2012年3月6日星期二

Something About Creative Packaging

Restructuring your pricing and packaging creates more options for your customers. Here are some examples:

Change your pricing options. Offer your customers an option of paying in installments. Give a discount if customers buy a service early or in bulk. Offer a credit card option or allow people to buy online. Give people coupons, discounts, frequent-buyer rewards, or loyal-customer rebates.
Offer it in a new way. For example, a book or a workshop can be turned into a CD program. Certain prospects may not have time to read a book or attend a workshop. But, with your new creative packaging option, they can listen to your program during their commute or at the gym on their mp3 player. A used furniture store could paint some of their chairs or old frames in creative colors and sell them as functional art.

Change product usage. Railroad ties are now used as decorative items for landscaping. Ive also noticed that antique stores are offering faucets as coat hangers. The product was originally for baking. On their website, the company also suggests you use baking soda for brushing your teeth, as hand cleanser, mouth rinse, deodorant, skin care, crafts for kids, deodorizing your dog, and to extinguish fires. As a result, a simple product that might only be purchased once in a while has been transformed into a must-have product.

Offer your services in monthly increments. Instead of working with people session by session, offer a bundle of services. For instance, a personal trainer can offer sets of workouts for 3, months, 6 months, or a year. Add value by including a workbook to chart workout progress. You can also create levels of advancement to create more options for clients. Consider a silver, gold, and platinum program. Each level is a higher price and offers more value to your clients.If you offer products, consider other ways to bundle things. For instance, a garden shop can put together a spring garden package that includes flower bulbs, a trowel, wildflower seeds, and gardeners gloves. A restaurant could start creative packaging their sauces and selling them to customers to take home. A life coach could put together a notebook and CD set to sell online.

2012年1月4日星期三

Use Creative Packaging To Pack Jewelry

creative packaging doesn't have to be expensive, just creative. It needs to reflect the talent of the artist, the beauty of the gem, the special occasion at hand and the prestige of the uniqueness.If you have ever seen a woman's eyes light up when seeing an intimately and beautifully wrapped gift box before she even opens it, it is something to behold. That speaks volumes about the treasure inside, so it is very important that each piece you sell is enveloped in beauty.

It's amazing how many jewelry makers neglect their packaging when running their jewelry businesses. Age old marketing dictates that jewelry packaging has always been a bit fancier than regular consumer items. Why is this? Because most jewelry is bought to give as gifts for special occasions. So people have to come to expect that the creative packaging should reflect the occasion. It doesn't have to do much with the expense as some would think. A television can easily cost much more than a piece of expensive jewelry, but is rarely given as a gift or saved for occasions.

Packaging can range from fancy hand-carved wooden boxes to gift bags with colorful tissue paper and everything in between. I've seen packaging that was fancier than the jewelry piece...so be it! Your wrappings will speak volumes about your business and can even make your jewelry look better. On the cheap end, you can get small gift bags and bundles of tissue paper from a dollar store or order in bulk from packing wholesalers. There is a endless list of jewelry box manufacturers on the Internet.Remember that the creative packaging should hold your jewelry in place until she opens it. There are boxes for all kinds of pieces that keep the piece secure: ring pads, bracelet boxes, necklace pads and earring cards that hold the pieces in place so it's not a jumbled mess when the package is opened. Whatever packaging you use is up to you, but make sure it compliments the talent and beauty of your pieces.